Invisible Merino Socks

I am not vain - nor should I be. Because you can't see me. As my name suggests, I disappear completely into the shoe and remain invisible. Nevertheless, I absorb sweat and ensure that the shoe doesn't rub against your foot. I'm happy to do this because that's what I was designed for. Let others take center stage.

A short sock like mine has a tendency to slip into the shoe due to friction. To prevent this, my inventor has come up with something great: three small waves of rubber in the heel area. This prevents me from slipping in the shoe and guarantees you an extremely high level of comfort - all day long.

As a wool sock, my wool comes from Merino sheep that are guaranteed not to have been mulesed. I'm proud of that. Because mulesing is cruel: to prevent fly infestation in the folds around the anus, a piece of skin is cut out of young animals. This usually hurts the animal for a long time. We don't want this wool.

So my wool is from animals that are guaranteed not to have been mulesed. It costs a bit more, but I just feel better that way.